In Adobe Express, how can you ensure consistency in branding across multiple projects?

Utilizing a library in Adobe Express to establish a brand allows you to store and manage your brand assets in a centralized location. This includes logos, color palettes, and typography choices that embody your brand identity. By converting a library to a brand, you ensure that all team members and projects have access to the same branding elements, which promotes a cohesive look and feel across various outputs. This method minimizes the chances of brand inconsistency, as everyone uses the same assets, adhering to the predefined brand guidelines.

In contrast, using free templates can promote uniformity in layout but may not effectively capture your unique brand identity, as these templates are likely available to many users. Frequent color changes or randomly selecting fonts would lead to a lack of uniformity and could confuse the audience about what the brand stands for. Consistent branding is essential for brand recognition and professionalism, making the choice to convert a library into a brand a strategic approach to achieving this consistency.