What comes after creating user personas in audience understanding?

After creating user personas in audience understanding, the next logical step is to tailor the design to the specific needs, preferences, and characteristics of the audience represented by those personas. User personas are fictional, generalized representations of your ideal users, and they help guide the design process by providing insights into who the users are, what they need, and how they behave.

By tailoring the design to the audience, you ensure that the final product resonates with users and meets their expectations effectively. This approach enhances user experience and engagement, as the design choices reflect the insights gathered during the persona creation phase.

Following this stage, tasks such as user testing, adapting messaging, or conducting further audience research can be valuable, but they typically come after the design phase has been adjusted to align with user personas.