What is a goal of providing free samples and coupons in marketing?

Providing free samples and coupons in marketing serves as a direct sales promotion tool. The primary goal of using these tactics is to encourage consumers to try a product or service at little to no cost, thereby stimulating short-term sales increases. When customers perceive that they are gaining value from free samples or financial savings through coupons, they are more likely to make a purchase.

Sales promotions, such as distributing samples and coupons, create urgency and excitement, which can drive immediate consumer action. These strategies are particularly effective in implementing introductory offers for new products, ultimately leading to increased market penetration and sales volume.

While enhancing brand loyalty, conducting market research, and managing public relations are also important components of marketing strategies, they do not specifically relate to the immediate objective of encouraging purchases through the incentive of free trials or discounts that sales promotions aim to achieve.