What is retargeting in terms of marketing?

Retargeting in marketing specifically refers to the strategy of sending targeted messages or advertisements to users who have previously interacted with a brand, particularly those who have left items in their shopping cart without completing a purchase. This approach aims to remind and encourage these potential customers to return and finalize their transactions by keeping the brand top-of-mind.

By utilizing retargeting, marketers can engage visitors who have shown interest in products or services but did not convert into sales immediately. This technique is effective because it focuses on a defined audience that is already familiar with the brand, thus increasing the likelihood of conversion.

The other choices, while valid marketing strategies, do not accurately describe retargeting. Sending targeted emails to customers who left items in their cart is a focused tactic under the umbrella of retargeting, making it the correct choice. Advertising during seasonal sales, offering discounts to first-time buyers, and creating awareness through social media campaigns serve different marketing objectives and strategies but do not specifically pertain to the act of retargeting previous visitors or shoppers.