What is the importance of customization in Adobe Express projects?

Customization in Adobe Express projects is essential because it allows users to tailor their designs to meet specific audiences and branding needs. This personalization enhances the relevance of the project, making it more appealing and effective for the target audience. By customizing elements such as colors, fonts, images, and layouts, designers can ensure that their work aligns closely with the identity of the brand and resonates with the intended viewers. This strategic alignment is crucial for effective communication and engagement, as it helps to create a unique and memorable visual experience that stands out in a crowded marketplace.