What is the purpose of the Split Layout feature in Adobe Express?

The Split Layout feature in Adobe Express is designed to enhance visual storytelling by dividing a webpage into two distinct halves. This layout allows designers to present contrasting content side by side, which can be particularly effective for comparisons, highlighting different messages, or showcasing a diverse range of images and text.

Using a split layout not only adds visual interest but also improves the user experience by organizing information clearly. By segmenting the content, users can easily digest the information and understand the relationship between the two halves. This technique can be especially helpful in marketing materials, portfolio displays, and any context where dual perspectives or comparisons are relevant.