What is the purpose of using templates in Adobe Express?

Using templates in Adobe Express primarily serves to save time during project creation. Templates provide a pre-designed layout that users can modify, allowing them to focus on content rather than starting from scratch. This is particularly beneficial for those who may not have extensive design experience or those who are working under tight deadlines. By utilizing templates, users can quickly insert their own text, images, and other elements into a ready-made structure, streamlining the overall design process.

While there are other aspects of using templates, such as facilitating consistency in branding or creating multiple versions with different content, the most significant advantage is the efficiency gained in project creation. The alternatives presented either overshadow the core utility of templates or suggest negative impacts on the design process, which does not align with the primary function of templates in Adobe Express.