What term describes interactions such as clicks, shares, and purchases?

The term that best describes interactions such as clicks, shares, and purchases is "Behaviors." This term captures the actions taken by users when engaging with content, indicating engagement levels and participation. Understanding these behaviors is crucial for marketers and analysts as they provide insight into user interaction with a brand or product.

While "Outcomes" generally refer to the end results of certain actions, "Results" might suggest a broader interpretation that could include outcomes beyond individual interactions. "Metrics," on the other hand, are often used to quantify and analyze these behaviors, but do not specifically describe the actions themselves. Therefore, "Behaviors" is the most appropriate term, as it directly encapsulates the range of actions users take in a digital environment.