Which combination of content additions would best improve a company's website for content marketing?

Focusing on a combination of content additions that includes a blog, videos, infographics, and case studies effectively enhances a company's website for content marketing. Each of these content types serves a distinct purpose and appeals to diverse audience preferences, which is crucial for engaging users and driving traffic.

The blog allows for ongoing engagement with fresh content, which can improve search engine optimization (SEO) and establish the brand as a thought leader in its industry. Videos offer an engaging way to communicate complex ideas and can capture attention more effectively than text alone. Infographics present information visually, making it easier for viewers to digest and share, while case studies provide credible evidence of a product's effectiveness, enhancing trust and authenticity.

In contrast, the other options do not provide the same breadth and diversity needed to effectively engage an audience and support robust content marketing strategies. For instance, relying solely on text articles limits the multimedia appeal that attracts various users. Having just images and text articles may not create enough informative or engaging content to keep visitors coming back. Lastly, a single product page lacks the comprehensive approach necessary for content marketing, as it does not encourage ongoing engagement or provide valuable information beyond the product itself.

Therefore, the chosen combination maximizes the potential for user engagement, shareability