Which of the following is a benefit an app can provide to a marketing strategy?

Push notifications are a powerful tool that can significantly enhance a marketing strategy. They enable businesses to directly communicate with their audience in real-time, delivering messages, updates, and promotional content directly to users’ mobile devices. This immediate form of communication helps keep your brand top-of-mind, encourages user engagement, and can drive traffic back to your app or website.

Unlike traditional forms of marketing, such as physical brochures, direct mail advertising, or television commercials, which can often be more passive forms of outreach, push notifications offer a personalized and interactive approach. They can be tailored based on user preferences, behaviors, or geographical locations, resulting in a more targeted and effective marketing strategy. This ability to engage users directly and prompt immediate action is a significant advantage that can enhance customer retention and increase conversions.