Which of the following is an example of a pain point that a marketing strategy may address?

High pricing is a clear example of a pain point that a marketing strategy may address. It identifies a problem that customers experience, specifically the perception or reality that the cost of a product or service is too steep or unaffordable. When a business recognizes high pricing as a pain point, it has the opportunity to adjust its marketing strategy to either lower prices, offer special promotions, or emphasize the value and benefits of its products to justify the cost. Addressing this pain point can help attract more customers, improve sales, and foster better customer relationships.

In contrast, competitive pricing, while relevant to market positioning, does not specifically represent a pain point for consumers. Innovative features may enhance a product's appeal but do not directly mitigate a customer frustration. Customer loyalty programs can be beneficial for retention but are typically a response to a lack of loyalty rather than a pain point in pricing or access.