Why might a user prefer to use templates in Adobe Express?

Using templates in Adobe Express helps users maintain a consistent visual style across their projects. This is particularly important for businesses or individuals looking to establish a recognizable brand identity. By utilizing templates that adhere to pre-defined color schemes, typography, and layout structures, users can create a cohesive look and feel that reinforces brand recognition. Consistency in design elements helps in crafting a professional appearance, making it easier for audiences to associate various materials with the same brand.

The option that suggests ensuring unique designs for every project contradicts the purpose of templates, as they typically provide a starting point that can be customized but generally align with a set style. Automatic updates on design trends would not apply directly to templates since they are static formats that can be modified but do not self-update. Finally, avoiding brand colors and logos runs counter to the goal of using templates, which often incorporate these elements to help users create professional and brand-aligned designs.